New York, NY (January 14, 2011) – KPI, the primetime Emmy-award winning television production company has signed an exclusive talent deal with Jeanne Chavez and Dineh Mohajer, founders of Hard Candy cosmetics and Goldie Cosmetics, to produce a reality TV series based on the entrepreneurial world of these beauty industry pioneers. In 1999, Dineh and Jeanne sold Hard Candy for $30 million (est.), and the powerhouse duo are responsible for helping create and brand over 1,000 products and generate billions of dollars in beauty revenue.
Today, Dineh and Jeanne, repped by APA, collaborate with celebrities, corporations, fairytale characters (i.e. Tinker Bell) and television shows (such as American Idol) to help them brand, develop and launch their own cosmetics’ lines. They also get thousands of submissions from amateur beauty inventors asking for their secrets to success, and now they’re ready to reveal what their world looks like. APA was thrilled to pair this dynamic duo with KPI, repped by Kaplan Stahler, to produce a reality series.
Vinnie Kralyevich, President and CEO of KPI says, “Jeanne and Dineh are two beauty industry tastemakers that are made for television. They are dynamic personalities who let us enter their entrepreneurial business world as they greenlight or pass on beauty products sent to them to develop. We could not be more excited to have to the opportunity to bring these makeup divas to television.”
“We are confident about our partnership with KPI based on their talent and industry experience,” –Jeanne Chavez
“We felt an instant synergy from day one and look forward to having the opportunity to be part of a television series.” — Dineh Mohajer
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About Dineh Mohajer and Jeanne Chavez
In 1995, college student Dineh Mohajer struggled to find a shade of nail polish to match an outfit she was wearing to a party. She mixed together a pastel blue color that would soon take the world by storm. With the help of well respected beauty expert, Jeanne Chavez, these pastel nail concoctions led to glitter pencils, eyewear, makeup bags and in the end of the first year it was a ten million dollar company. Hard Candy with its revolutionary formulas married with irreverent names was snatched up by high end retailers such as Neiman Marcus, Saks Fifth Avenue, Sephora and Fred Segal as well as prestige retailers in Tokyo and London. Within three years it was the fastest growing, revenue generating, independent brand in the cosmetic industry, and an irresistible purchase for Louis Vuitton Moet Hennessy group. Today Dineh and Jeanne are represented by APA’s Branded Lifestyle Department.
About KPI
KPI is an Emmy Award-winning production company whose clients include A&E, Bravo, Discovery, OWN, National Geographic, Animal Planet, Discovery Science, TLC, History, Travel Channel, truTV, The Military Channel, MSNBC, Smithsonian Channel, and HGTV. KPI has created crime programming, hosted programming, factual, period and historical dramas, reality programming, underwater production, celebrity profiles, cost-effective international studio production, animal programming and docu-soaps for the past seventeen years. They continue to evolve and push boundaries in the television industry. KPI is represented by Kaplan Stahler.